Our people Lori Fresina

Lori Fresina is the Vice President and Executive Director of Voices for Healthy Kids, American Heart Association. Through her leadership, direction and dedication, Lori has made a significant contribution to making communities healthier through effective public policy.

Her expertise includes campaign planning, community mobilization, multi-stakeholder collaboration, grassroots development and effectively communicating health messages to public officials. 

Before joining the American Heart Association in March 2019, Lori served as senior vice president and New England office director for M+R Strategic Services. Here and since the launch of the Voices for Healthy Kids initiative, Lori worked closely with Voices for Healthy Kids and its Strategic Advisory Committee, playing a pivotal role in grantee and advocate training, stakeholder engagement and evaluation. 

Prior to joining M+R, Fresina worked for the Campaign for Tobacco-Free Kids and the American Cancer Society, as well as was on the front lines on tobacco work in the New England states beginning in 1994. 

Lori received a bachelor’s degree in communications from Emerson College and a master’s degree in public policy and citizen participation for Tufts University. 

For fun, Lori goes to great lengths to make sure that she is her dog Lilly’s favorite human, and she’s been known to embark on unusual art projects while trying to close the gap between her creativity and talent.